An environmental statement should describe a verified property of the actual packaging, not simply the appearance of its exterior.
A kraft carton may look natural without containing recycled fiber. A paperboard box may be recyclable in some circumstances while an attached film or coating changes its recovery requirements.
The distinction needs to remain clear in the printed artwork.
The FTC's Green Guides caution against broad, unqualified environmental claims and call for specific, substantiated benefits. Recyclability claims must also account for access to appropriate recycling facilities.
For pet packaging, that means treating each material claim as part of the approved product specification.
Recycled Content
A recycled-content claim needs to reflect the actual material used.
If the carton contains a verified percentage of recycled fiber, the wording should accurately identify that percentage and the component to which it applies.
Do not extend a board supplier's recycled-content statement to the entire package when other components use different materials.
Recyclability
A recyclable claim requires consideration of the finished packaging construction and the recycling systems accessible to its intended market.
A standard paperboard carton and a carton with a permanently attached specialty laminate may require different assessments.
The same applies to attached windows, coatings and other mixed-material components.
An unqualified recyclable claim should not be used without the necessary substantiation.
Compostability
Compostability is a separate claim from recyclability.
A carton made from paper does not automatically qualify as compostable.
The complete construction, including applicable coatings, adhesives and other components, must satisfy the requirements supporting the claim.
Custom Packly does not need to describe a standard paperboard carton as compostable to communicate a verified recycled-content or material-reduction benefit.
Disposal Instructions
Where the complete packaging assessment supports it, printed instructions can identify components that should be separated before disposal.
For example, a carton may contain a separately removable insert and a sealed primary pouch.
The instructions must accurately reflect the finished materials and the recycling systems appropriate for the intended market.
For packaging sold across multiple US markets, disposal wording should account for differences in local recycling access.